When it comes to being the best, not everyone gets a trophy.

We love working with clients who demand being numero UNO as much as we do.

Market leaders don’t just hope, they expect to be first. First to discover a need…First to find a unique solution…And more importantly, first to market. 

Our clients are focused today on products their markets will need tomorrow. That’s why they choose only to work with proven partners like Sanderson MacLeod, capable of quickly developing and implementing innovative solutions. 

Now, we can’t promise working with Sanderson MacLeod will get you the blue ribbon, but ask any of our customers and they’ll be the first to tell you our innovation assistance has been and always will be their greatest competitive advantage.


Sanderson has a long history of being first…


FIRST to invent the mascara brush (1958)
FIRST to invent the ZTip™ (2014)
FIRST independent Brush Innovation Center (2016)
FIRST Inventory Optimization Network (2018)

Sanderson MacLeod understands successful and predictable innovation requires more than just a good idea…and we’ve put together the talent, processes, and resources to get it done.


Now, let’s discover how Sanderson MacLeod can help you start filling your company’s trophy case.

If Thomas Edison invented brushes, he’d have LOVED the Brush Innovation Center*

Sanderson MacLeod’s Brush Innovation Center (BIC) provides clients with unparalleled concept to production development capabilities. Established in 2015 and located at the company’s corporate headquarters in Palmer, MA, the BIC provides a perfect environment for ideas to be transformed into working prototypes.  What normally takes weeks and months using traditional sampling and evaluation methods can be reduced to hours when working in the BIC.

*Actually, we’re glad Edison didn’t invent brushes. It’d be pretty hard lighting the BIC with only candles.

VIDEO: Innovation – The People, the Processes, and the Philosophy

Sanderson MacLeod’s approach to innovation is more than just theoretical. Instead, we use a proven and structured system designed to help you turn creative ideas into profitable, repeatable and dependable brush solutions. While other brush sources are busy servicing various markets with diverse products, Sanderson remains the only company in the world exclusively committed to twisted wire technology. Such focus provides unparalleled access to, and development of the latest material advancements, market trends, technology, and automation equipment available. 

Twisted Wire Brush Prototype Development

Have a brush idea? Let’s build a prototype.

What’s the difference between a great concept and a great concept that makes it to market? Execution…Plain and simple.


After years and thousands of projects we’ve developed, we’ve learned a thing or two about execution. Work with us and we’ll show you step-by-step the fastest, most efficient and flat-out most enjoyable way to make your concepts a reality.

For more than 60 years, Sanderson MacLeod engineers have been creating twisted wire brush solutions. In-house tooling and equipment manufacturing shortens prototype development time and ensures product confidentiality.

It’s easy to begin the prototype development process.

If you have specifics about your brush prototype, including dimensions, you can contact us or fill out a Request a Quote form to start the prototype process.

Contact Sanderson MacLeod today to get started

Brush Prototype Development Tools

Virtually the Most Advanced Brush Design Software In the World


Utilizing software used by major motion picture animators, SanMac 3D produces realistic renderings of design prototypes that are easily modified. Less expensive and faster than traditional sampling methods, SanMac 3D’s virtual twisted wire brush designs provide 360° visibility and industrialization feasibility testing prior to prototype build outs…maximizing design creativity while saving time, money and unnecessary delays. Such technology, combined with Sanderson MacLeod’s nearly 60 years of brush making experience, guarantee your brush development project is completed quickly, on budget and ready for large scale production.

We are ready to help you with your brush innovation and supply.