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Stories In The Twisted Wire Brush Industry.

Sanderson MacLeod Chosen To Twist Wire For Global Vaping Product Launch

Palmer, MA, February 2016. Sanderson MacLeod, Inc. announced today it has formed a manufacturing agreement and begun production of Diablo Vape Wire. The wire is expected to be sold in “The Enthusiast” retail outlets, various wholesale channels and via e-commerce channels. Sanderson MacLeod’s nearly 60 years experience twisting various brush and medical stylet products using proprietary production machinery made partnering with the Diablo product a natural partnership.

“This was a unique need that was brought to the Sanderson MacLeod team by The Enthusiast. Having Sanderson MacLeod’s years of twisted wire expertise, coupled with The Enthusiast’s marketing and sales reach in the vaping industry, this was a perfect synergy between the two companies,” said Mark Borsari, President, Sanderson MacLeod.

Months of engineering, research, and design, has gone into this project with an anticipated launch in December, 2015. Currently, five different gauges of Diablo Vape Wire are available in pre-packaged, 7ft lengths of wire.  Produced according to the same tight tolerances as FDA approved stylets,  Diablo vaping wires promise to heighten the vaping experience while offering one of the most competitively priced products on the market.

Proudly made in the USA, the highly engineered Diablo Vape Wire features various cloud enhancing blends of material, precise over twist dimensions, and various lengths sure to please even the most demanding vaping enthusiast. Sanderson MacLeod’s global production expertise, high volume manufacturing equipment and state of the art facility will permit the Diablo brand to expand as necessary. In addition, Sanderson’s Brush Innovation Center will be utilized in order to keep developing new and proprietary vape wire products.

About Sanderson MacLeod, Inc.
Sanderson MacLeod’s 100+ employees come to work every day committed to being the best twisted wire brush company in the world. That’s why so many major corporations have classified Sanderson MacLeod as “dock to stock” and named the company “supplier of the year.” Sanderson MacLeod works diligently to be not just a supplier, but also a trusted partner in the development and sale of twisted wire brush products, saving customers money through customized inventory management and large volume discounts. Sanderson MacLeod makes customers more competitive with design assistance for innovative new product development.

For additional information, contact:
Sanderson MacLeod
Jim DeForest
Sales and Marketing Representative
413-283-3481

Sanderson MacLeod To Attend The 2016 Shot Show In Las Vegas, NV

PALMER, MA January 2016. Sanderson MacLeod is pleased to announce Jim DeForest will be attending the 2016 SHOT Show in Las Vegas, NV.  The SHOT Show is one of the largest and most comprehensive trade shows for professionals, companies, and distributors involved with the shooting sports, hunting and law enforcement industries.

Sanderson MacLeod produces firearm cleaning brushes that are distributed exclusively in large volumes to consumers, OEMs and firearm companies. As a large-volume manufacturer, we don’t sell directly to the public and will be looking to network with existing clients and meet new ones at the show.

Sanderson MacLeod (https://sandersonmacleod.com) is a world leader in twisted wire brush manufacturing and has developed countless new brush applications for wholesale cosmetic, medical, firearm cleaning and general cleaning brushes. More information on the company’s notable achievements, services provided, key leadership, and history can be found on their website.

For additional information, contact:
Sanderson MacLeod
Jim DeForest
Sales Representative
413-283-3481

Production Capacity Increased To Meet Market Demand

PALMER, MA. December, 2015.   Sanderson MacLeod recently confirmed the installation of an additional laser production line in order to significantly increase capacity of the company’s patented Z-Tip product and will be ready for production by December 31st, 2015.

The investment, according to Sanderson MacLeod’s President Mark N. Borsari is needed to keep up with the overwhelming market demand for their proprietary Z-Tip product and ensure duplicity in their manufacturing capabilities. “We are very excited,” said Borsari. “From the very beginning, we knew the need for brushes with a perfectly smooth, consistent and inseparable protective tip was huge. The growing Z-Tip demand, combined with new advancements in technology, made our decision to further invest a very easy one.”

The announcement of additional production capabilities is just the latest development in the meteoric rise of the Z-Tip product line.

“Several years ago, our clients needed a better, safer, and more economically priced protective brush tip,” Sanderson MacLeod’s Director of Operations Ted Snyder recalled. “We developed the Z Tip manufacturing method utilizing material joining engineering. After extensive testing, we engineered a way to melt a pre-constructed core wire section into a consistent, smooth and inseparable protective tip. It’s a patented process, and has exceeded even our own high expectations.”

To date, the Z-Tip has received numerous awards, including the William A. Cordes Innovation Excellence Award from the American Brush Manufacturers Association (ABMA). According to David C. Parr, Executive Director of the ABMA, “We were delighted to present the 2011 ABMA William A. Cordes Innovation Excellence Award to Sanderson MacLeod. The award recognizes outstanding industry innovation and has become quite sought after and prestigious. It serves as a constant reminder that all new and exciting endeavors have beginnings that connect with real people.”

Sanderson MacLeod reports that appointments are already being scheduled for Z-Tip prototype development in their new Brush Innovation Center for clients serving the Medical, Cosmetic, Gun Care, Manufacturing, and General Cleaning markets.