Profit Enhancing Medical Brush Advancements Highlighted

Sanderson MacLeod and Medical Design Magazine announced recently that the broadcast of their educational webinar “Beyond the Brush: Profitably Navigating Twisted in Wire Medical Brush Markets” will be aired May 29, 2008 at 2:00 pm EST.

According to Sanderson MacLeod’s Vice President of Strategy and Development Mark N. Borsari, “Beyond the Brush” is the first of an ongoing series of educational programming that will be offered by the company. “We realize that in order to be successful, we must proactively help our partners make informed purchasing and supply partner decisions,” said Borsari. “We’ve found the webinar format to be a convenient and effective way of doing so.”

Created for organizations currently offering cytology brush, endoscopy cleaning brush and interdental brush products, the webinar highlights best practices in the medical brush manufacturing industry, design and engineering advancements, early views on the medical brush R+D front, and more. For more information regarding Sanderson MacLeod’s “Beyond the Brush: Profitably Navigating Twisted in Wire Medical Brush Markets”, visit www.sandersonmacleod.com or call 866-522-3481.

Sanderson MacLeod is a contract manufacturer specializing in twisted in wire products. The company employs approximately a 100 people and operates a modern 137,000 square foot facility in Palmer, MA.

Palmer company inventor of the mascara brush

For 50 years, local manufacturer Sanderson MacLeod has produced mascara brushes for the world’s leading cosmetic companies. Committed employees, a passion for product innovation and intense focus have been key success factors, according to President Jim Pascale.

“We can’t help but thank those in the community who have been a part of our story during the last 50 years,” said Pascale. “We are committed to staying in Palmer and confident we’ll find new ways to continue growing.”

Sanderson MacLeod’s connection to the town dates back nearly three generations.

In 1958, with a small building, three employees and a few basic machines, Ken Sanderson and Bruce MacLeod founded Sanderson MacLeod, Inc.

Within a year, and at the request of a Hollywood make-up artist, the company developed the first mascara brush. Soon, the brush became an industry standard and was widely accepted by major cosmetic companies.

In the 1960’s, the company purchased another local brush maker – Better Brushes. With added capabilities, Sanderson MacLeod began manufacturing gun brushes and general cleaning brushes for companies such as Smith & Wesson, Colt and American Home Products.

Upon purchasing the company in the mid-1980’s, current Chairman and CEO Eric Sanderson automated operations and further diversified. Working with major medical companies, Sanderson MacLeod soon became an international source for disposable medical brushes.

“The brush business has changed,” added Pascale. “Luckily, with the talent of our dedicated employees and the continued support of the local community, we believe the next 50 years will be equally exciting.”

Sanderson MacLeod will exhibit at the Medical Design & Manufacturing (MD&M) Trade Show in Minneapolis MN, October 17 – 18, 2007 in Booth 845.

MD&M is designed to show the latest advances in medical-grade materials, contract manufacturing and services, electronics, computer-aided design and manufacturing, production and automation machinery, packaging, sterilization, quality systems, device communications, networking, and enterprise IT.

Sanderson MacLeod, the leader in twisted wire brushes, is a leading supplier of twisted wire brushes to the medical industry; including 1 mm cytology brushes, stylet and drive wires, instrument cleaning brushes and much more.

In 1959, Sanderson MacLeod invented the mixed fiber twisted wire mascara brush. Today, still specializing solely in twisted wire, we serve every industry that needs twisted wire brushes.

Interested parties can register to visit MD&M Minneapolis at: https://www3.compusystems.com/servlet/AttendeeRegLoginServlet?evt_uid=360&Show=MDMM