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Palmer, MA.- June 3, 2016- Sanderson MacLeod, Inc. of Palmer, MA announced today that a new educational video is now available and focuses on the commitment to Innovation and why so many customers turn to Sanderson MacLeod for their twisted wire brush needs.  The new video was filmed on location at Sanderson’s Massachusetts manufacturing plant and focuses heavily on prototype development processes, LEAN manufacturing fundamentals, consumer testing programs and much more.

The recently opened Brush Innovation Center (BIC) is spotlighted for the first time and is now open for use by new and existing customers. A key feature of the BIC segment includes a up close look at the proprietary equipment, software and innovation processes utilized by the world’s leading companies when designing their products.

“We’ve utilized video as a market communication tool for more than five years,” said Jim Deforest, Sanderson MacLeod’s Sales and Marketing Engineer. “Almost without fail, when clients come and work with us for the first time, they’re blown away with how we help solve problems, reduce costs and innovate like never before. Short of being here personally, the new video is the best way to see how Sanderson’s dedicated team can help reach an organization’s twisted wire brush needs and challenges.”